When the Hollywood Sign was dedicated on this day, July 13, in 1923, there was little hint that it would become an iconic emblem. In fact, the sign didn’t even say “Hollywood.”
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| Dedication of the sign, 1923. (Photo Courtesy of the Hollywood Sign Trust and HollywoodPhotographs.com. All Rights Reserved.) |
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| Ladies in a steam shovel bucket, behind the Hollywoodland sign, 1923. (Photo Courtesy of the Hollywood Sign Trust and HollywoodPhotographs.com. All Rights Reserved.) |
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| A sign advertises the opening of the Hollywoodland housing development in the hills on Mulholland Drive overlooking Los Angeles, Hollywood, circa 1924. (Underwood Archives—Getty Images) |
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| Brand new Hollywoodland homes, 1925. (Photo Courtesy of the Hollywood Sign Trust and HollywoodPhotographs.com. All Rights Reserved.) |
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| Hollywoodland sign at night, 1928. (Michael Ochs Archives—Getty Images) |
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| Hollywoodland sign, Hollywood, California, 1935. (Hulton Archive—Getty Images) |
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| The "ollywoodland" sign, 1949. (Photo Courtesy of the Hollywood Sign Trust and HollywoodPhotographs.com. All Rights Reserved.) |
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| Hollywood sign in disrepair, 1973. (Photo Courtesy of the Hollywood Sign Trust and HollywoodPhotographs.com. All Rights Reserved.) |
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| Refurbishing the Hollywood sign, 1973. (Photo Courtesy of the Hollywood Sign Trust and HollywoodPhotographs.com. All Rights Reserved.) |
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| The Hollywood sign is reborn: 1978. (Photo Courtesy of the Hollywood Sign Trust and HollywoodPhotographs.com. All Rights Reserved.) |
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| Amid laser beams and searchlights, the new \"Hollywood\" sign near the top of Mt. Lee in Los Angeles, is unveiled after its dedication, Nov. 11, 1978. The old landmark sign it replaces was built in 1923, but deteriorated and began to fall apart recently. The 50-foot high and 400-foot long sign was replaced by donations from nine public donors totaling $250,000. (George Brich—AP Photo) |